Consistency is about showing up in the same way and creating a feeling of stability. It doesn’t mean you are boring, or lack creativity.
Consistency lets your audience feel like they know what to expect, while still being open to surprise and new things. Your brand doesn’t confuse or lose customers. They can spot you even if you do something new, because it has the same vibe, feeling, and intention behind it. It is still you, regardless.
The key to growth and loyalty is consistency. Keeping your brand consistent will help you attract more people and make your existing customers loyal and long-term fans.
Before purchasing from a company or business, people look for the following:
• Maintaining certain brand standards is something you’re intentional about.
• Building trust with your audience is paramount.
• The way you communicate with your audience is organized and you make sure they know what they can expect from you.
What is the best way to help your audience see you in this light? It’s simple: be CONSISTENT with your branding.
Here are 5 ways you can accomplish that:
1. Develop a Brand Strategy that Works
Developing a brand strategy is about defining how your business behaves when it comes to achieving your goals. Essentially, it’s the cornerstone of your brand. A brand strategy helps you determine what your goals are, what your values are, who your audience is, and how to convey your message. It will be easier to be intentional with future branding decisions if you are clear about all these things. This will ensure that you stay ‘on-brand’ and you don’t go off track.
2. Hire One Person to do your Branding
One person. One source. One idea. Having just one expert handling your brand makes it easier to communicate and collaborate. My process incorporates both brand strategy and design. This will allow you to create a cohesive brand without having to deal with conflicting ideas from other sources.
3. Establish a Color Scheme and Font System
Using consistent colors and fonts will help people remember who you are. You have 10 seconds to grab your audience’s attention. You will be recognized right away if you establish this familiarity early.
Not only will you appear credible, but you’ll also be memorable. In this way, your brand’s visual identity will suggest to your customers that you care about creating a seamless experience because they won’t find it difficult to identify your brand. When they see you, your audience would instantly know what you’re trying to convey.
4. Create Brand Guidelines
Your brand guidelines explain how to consistently use each element of your brand. Generally, this includes everything from your brand strategy to your style guide, including color combinations, font placement, and how you should sound in your caption.
Having all of the elements of your brand compiled in one place helps you stay organized and ensures you are always ‘on-brand’. You can also use it to brief your team so you won’t have to spend as much time explaining your brand to them.
5. Allow for Steady Brand Evolution
You don’t have to keep your brand static forever to keep it consistent. It is natural for businesses to evolve over time. To thrive and achieve success, brands must evolve. The key is to keep the right things the same.
Use your brand guidelines as a compass to help you make decisions based on what you know about your customers. In doing this, you should be able to evolve your brand smoothly, incorporating new designs, beliefs, and missions that are compatible with who you are.
When your branding is consistent, your growth tactics will be more effective. As a result, everything is aligned and comprehensible. Building a successful brand that you can sustain for a long time starts with this foundation.
Andria V Design Co. provides branding, logo design, website design and development, and print design services for businesses of all sizes. I create and cultivate designs that reflect your personal business goals and values. Helping others achieve their dreams is key to how I define the success of Andria V Design Co. Let’s Chat!