7 Secrets to Building a Strong and Memorable Brand

Apr 3, 2024 | Branding, Business Tips

Collection of floral-themed business branding materials for Poppy Avenue Floral Design, featuring images of flowers and a person arranging a bouquet.

Creating a successful brand involves several key strategies. Here are seven secrets to building a strong and memorable brand:

1. Brand Story

Your brand story is your journey—the ups, the downs, and the moments that define why you do what you do. It’s the heart of your business, inspiring others with your passion and purpose. 

  • How are you going to tell your story? 
  • What makes you different?

2. Brand Look

Think of your brand look as your style signature—colors, fonts, and designs that shout “This is us!” It’s like dressing your business in its best outfit, making sure it’s always recognizable and memorable.

Your brand look and elements: 

  • Logo
  • Color Palette
  • Fonts
  • Photography Style
  • Illustration Style
  • Patterns and Textures
  • Layout Styles
  • Animation Styles

Use all of these consistently from day one. 

Not investing in brand design from the start is a common mistake that can lead to costly cleanup later. It’s much more expensive to fix things when you don’t have a solid brand system in place.

3. Brand Voice

Your brand voice is how you talk, write, and connect with your audience. It’s the friendly chat that makes people feel like they’re talking to a trusted friend, not just a business.

  • What is your brand voice going to be?
  • How will you sound? Friendly, Sassy, Professional?

4. Brand Presence

Your brand presence refers to the overall visibility and accessibility of a brand across various channels and platforms. It encompasses how effectively a brand is recognized, remembered, and engaged with by its target audience. A strong brand presence means being consistently present and active where your audience is, whether it’s on social media, at events, in search results, or through other marketing efforts. It’s about making a memorable impact, building trust, and creating meaningful connections that resonate with customers, ultimately influencing their perceptions and decisions.

  • Where will you be seen and heard?
  • Where will you show up? Social Media, Podcasts, Videos, Printed Marketing Materials, 

5. Brand Promise

Your brand promise is your golden rule—it’s the commitment to deliver an exceptional experience every time. It’s what keeps customers coming back, knowing they can count on you to deliver on your word.

  • What is your value? What is your mission?
  • What are you bringing to your customer that is an irresistible solution to their problem?
  • How are you better and different than your competitors?

This must be chanted throughout your business. Your product, your service, even your employees need to understand your mission and be able to relay it. 

6. Brand Equity

Brand equity is the result of delivering on your promise, your mission and value, being consistent in all aspects of your brand overtime. Your customers can’t help but share about their experience with your brand. 

This can even be passed down to generations. If your family always drove a particular make and model of a vehicle, chances are you may choose the same vehicle. Did your family prefer Coke or Pepsi? Mac or PC? McDonald’s or Burger King? Walmart or Target? They may pass this down to you. That’s brand equity. People are brand loyal even if they don’t say it. What our parents use, we tend to use

7. Brand Engagement

Brand engagement it’s all about getting people excited, involved, and part of your journey. It’s creating experiences that make them say, “Wow, I love this brand!” Brand building is a two-way street, speak to your customer, but always listen to them. 

To build strong brand equity you have to engage honestly and authentically with your customers and live out your mission in every action you take and every conversation you have. Every. Single. Day. 

Andria V Design Co. provides branding, logo design, website design and development, and print design services for businesses of all sizes. I create and cultivate designs that reflect your personal business goals and values. Helping others achieve their dreams is key to how I define the success of Andria V Design Co. Let’s Chat!