Debbie Dugan

A brand identity designed for Debbie Dugan, a business coach helping health and wellness professionals build thriving, purpose-driven businesses. The visual identity balances confidence with approachability through expressive hand-lettering, fresh botanical-inspired colors, and clean typography. Soft greens, calming lavender, warm golden accents, and rich earthy tones create a brand that feels encouraging, authentic, and full of positive energy while positioning Debbie as an experienced guide clients can trust.