What is a Brand Identity?

What is a Brand Identity?

Brand identity refers to the collection of visual and verbal elements that represent a brand and help distinguish it from competitors. It encompasses the brand’s personality, values, and unique attributes, and is designed to create a consistent and recognizable...
All About Logo Variations

All About Logo Variations

Why do I need more than one logo? Each logo serves a unique purpose in how you are presenting your business. When you only have a primary logo, you’re sacrificing quality of design, instead of having a seamless brand experience. One size doesn’t always fit in all...