the Branding Process

MY GOAL FOR YOU

I’M HERE TO HELP YOU FALL IN LOVE WITH YOUR BRANDING!

My goal is to guide you through a journey that will help you fall in love with your branding. I believe that every brand has a unique story to tell, and I’m here to help you uncover and express that story through thoughtful and strategic branding strategies. Let’s work together to create a brand that resonates with your audience and captures the essence of your business.

Promotional material for "katrina brand photography" featuring brand logo, typography, and color palette codes, alongside an image of a dog.

MY PROCESS

HOW IT WORKS

Together, we’ll create a strategically positioned identity for your business, covering everything from logos and submarks to typography and a custom color palette. You’ll emerge with a completely original and elevated brand experience that resonates with your target audience.

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01

PHASE 01 // DISCOVERY 

LET’S CHAT

We’ll chat about your project and after I have enough information about the deliverables and your unique goals, I’ll provide you with a proposal. Once this is accepted, the deposit and contract are due. This secures the project!

02

PHASE 02 // BUSINESS + CREATIVE DIRECTION

BRAND STRATEGY

Once the contract is signed and deposit paid, I will send you my brand questionnaire for you to fill out.  My questionnaire is helpful in getting to know more about, you, your business, your target market, industry and creative design direction. Providing me with as much information as you can will help me bring your vision to life!

03

PHASE 03 // CONCEPTULIZATION + EXECUTION

DESIGN & DEVELOPMENT

Now comes the best part! I’ll transform all the information you have provided into three different logo concepts encompassing creative direction, logo variations, and visual mockups for your review.

04

PHASE 04 // REVISIONS

LET’S REFINE THE DESIGN

Once you’ve reviewed the concepts, select the design that resonates with you the most. We’ll then proceed with any revisions you may have. Your valuable feedback is highly appreciated in this phase.

05

PHASE 05 // FINALIZING

LET’S COMPLETE YOUR PROJECT

Once you have approved all the final designs. I will prepare your final logo files. Every brand should have print and digital files for all touchpoints in your business.

ABOUT

WHAT IS A
BRAND BOARD?

A brand board serves as a comprehensive reference guide, bringing together all your branding elements for quick and easy reference. It encompasses everything from logos and colors to patterns and typography, essentially acting as the blueprint for your brand identity. In essence, a brand board visually represents your brand in a cohesive and strategic manner.

A one-page brand board is provided with the Essentials Brand Package.

Promotional material for "party ambiance," featuring logo designs, font options, color palette, and sample text for a balloon decorations business.
Presentation of "lilac sky" brand guidelines showcasing various elements such as logo, color palette, typography, and applications.

ABOUT

WHAT ARE BRAND GUIDELINES?

Brand Guidelines are like your brand rule book. they are the ‘what to do’ and ‘what not to do’ with your brand message, mission, values, voice, color palette, typography and visuals so that you consistently showcase your brand to the world in the correct way. 

They help ensure that your business is consistent when applied to various marketing collateral, whether printed or digital.

I provide a 10 page document outlining every aspect of your branding and how to apply it. By following your brand guidelines, you can actively promote your business in the most impactful way, allowing for a consistency recognizable brand that stands out from competitors and remains memorable to your audience.

I provide a 10+ page brand guideline document as part of the Premium Branding Package. 

WHAT CLIENTS ARE SAYING

The logo for mika eh photography.

BRAND DESIGN SERVICES

“I AM EXTREMELY HAPPY WITH THE FINISHED DESIGN”

“Andria is amazing at what she does! She listened to my needs and produced some amazing examples the first time around. It was a hard choice! At the end of it, I am extremely happy with the finished design and cannot wait to update my website. Thank you so much!”

– Mika, Mika LH Photography

A website design for a real estate company.

BRAND + LOGO + WEB + PRINT DESIGN SERVICES

“I CAN’T SAY ENOUGH GREAT THINGS ABOUT WORKING WITH ANDRIA!”

“I can’t say enough great things about working with Andria! Andria has created logos, magazine ads, social media ads, and a website for me. Her eye for detail and creative talent makes the process easy and fun. I can’t wait to start our next project with her!”

-Dustin, Miller Builders

A black and white photo of a cow with the words katia brandl, Graphic Designer.

BRAND + WEB DESGIN SERVICES

“EASY TO WORK WITH AND VERY DETAIL ORIENTED

“I reached out to Andria about working on branding and web design for my photography business. Not only was she fast at responding to all my questions and concerns, but she was easy to work with and very detail oriented in her work. She goes above and beyond when I throw out ideas and makes it come to life! If you are looking for someone who is dedicated, hardworking, and open to ideas, Andria V Design Co. is your top choice!”

-Katrina, Katrina Brandl Photography

A baby is laying on a bed with the words designer baby.

LOGO DESIGN SERVICES

“IT WAS AN ABSOLUTE DREAM TO WORK WITH ANDRIA”

“It was an absolute dream to work with Andria. I came to her just a few days ago after having come across her page on Instagram; I’m so glad I found her! I told her a little about my project; she asked all the right questions about my likes and some favorites, then proceeded to nail it on the first try! I loved all concepts and variations presented, the attention to detail was amazing. I’m deeply thankful for your help! Excellent service from beginning to end, I will not hesitate to come back to Andria V Design Co. for further branding and business development.”

-Michelle, Amanecer Baby Co.

Maintain consistency in your branding and attract your ideal customer

From your color palette to your font choice, every aspect of your logo evokes a distinct feeling and vibe. It’s a silent language that resonates with your audience, conveying a message that goes beyond words.

Frequently Asked Questions

Your questions answered.

How long does brand design take?

Brand design takes 3-6+ weeks. This is highly dependent on the complexity of the logo, number of logo variations, color palette, completion of the brand questionnaire, feedback, rounds of revisions, etc.

What is your design process?

My design process typically involves an initial consultation to understand your vision and goals. I’ll send over a proposal for your approval. Once approved I’ll send the contract and invoice for deposit. After I have received your signed invoice and deposit, I will send my brand questionnaire for you to fill out. I’ll follow up with any questions and then proceed with research and conceptualization to ensure the final design aligns with your brand identity.

What is your payment structure and do you offer payment plans?

I typically require at least a 25% deposit upfront before starting the project, with the remaining balance due upon completion and delivery of the final designs. This structure helps secure my availability and covers initial project costs.

Yes, I’m open to discussing installment plans. We can break down the total cost into milestone-based payments to make it more manageable for you. We can discuss your project specifics and tailor a plan that works for both of us.

What type of files do you provide for the logo designs?

Upon completion of the project and full payment, I provide the following file formats of your logo design: PDF, EPS, PNG, JPG, in all the colors in your color palette plus black and white. These files are yours to keep, giving you the flexibility to use the designs as needed for print and digital formats.

What information do you need from me to start the design process?

I’ll need details about your brand, target audience, preferred design elements, and any specific content you want to include. Providing examples of designs you like can also guide me in understanding your aesthetic preferences. I have a brand questionnaire that I send at the beginning of the project.

How many revisions are included in the design process?

My packages typically include a specified number of revisions. Additional revisions may incur extra charges. However, I strive to ensure your satisfaction and will work closely with you to make necessary adjustments until we have reached the desired outcome.

Do you offer services beyond brand and website design?

Absolutely! In addition to brand and web design, I also offer printed collateral such as brochure/booklet design, package design, e-mail marketing and social media content (just to name a few). I have experience in print and digital marketing. Building a consistent brand image across all platforms is crucial, and I’m here to help you!

How do you handle feedback and revisions during the design process?

I value your input throughout the design process. Regular check-ins and feedback ensure that we are on the right track. I’ll provide you with concepts, drafts and prototypes/mock-ups for review and make revisions based on your feedback until we achieve the desired outcome.

What is the cost of your services?

My pricing depends on the scope and complexity of the project. After discussing your requirements, I will provide you with a detailed proposal outlining the costs involved. Transparency is key, and I want to ensure my services fit within your budget.

COMBINE & SAVE!

Branding & Web Design

All aspects of a brand, from the logo to the business card to the website, are all methods of communication. In order to reach both new and old audiences, these elements must accurately reflect the message you wish to convey. If you need branding and a website, then this package is for you!

When you bundle branding and web design, you get a $200 discount!